My Motivation: From Newsroom to Boardroom
After 25+ years managing media strategy, coaching executives, and guiding public institutions through pressure-packed moments… I’m stepping out from behind the scenes. ...more
Crisis Communications ,Media Training Media Relations mediainterviews &Media Coach
June 16, 2025•2 min read
The Dos and Don’ts of Being Interviewed on Broadcast Media (and Why They Matter) Blog Post
Everyone seems to have a list of “dos and don’ts.” What’s missing? The why. Here’s a breakdown of the most important behaviours, with the reasoning that separates seasoned spokespeople from first-time... ...more
Crisis Communications ,Media Training Issues Management mediainterviews &Media Coach
June 12, 2025•2 min read
In a crisis, perception is reality.
In a crisis, perception is reality. And if you’re not out front explaining, taking responsibility, and showing your plan, someone else will define the story for you. Blog Post Description ...more
Crisis Communications ,Media Training Media Relations Issues Management &Media Coach
June 09, 2025•2 min read
Crisis: Complacency in July can cause catastrophes by September
When corporate pace slows down and vacations ramp up, many communicators assume it’s a good time to coast. But reputational threats don’t take time off. In fact, summer may be your most vulnerable sea... ...more
Crisis Communications ,Media Training Media Relations Issues Management &Media Coach
May 30, 2025•2 min read
Crisis at 30,000 Feet: What United Airlines at Newark Airport Can Teach Every Brand About Earning and Maintaining Public Trust
When things go wrong at a hospital, a bank, or an airport, it’s not just operations that grind to a halt. It’s public trust that takes the hardest hit. ...more
Crisis Communications ,Media Training Media Relations &Media Coach
May 21, 2025•3 min read
Why Balancing Comms Approvals with Media Urgency is Challenging
Why Balancing Comms Approvals with Media Urgency is Challenging ...more
Media Training ,Media Relations Issues Management Media Coach &Media Expert
May 21, 2025•2 min read
Myth: Crises Are Inevitable — You Can’t Stop Them
The Truth: Smart organizations prevent most crises before they start. ...more
Crisis Communications ,Media Training Issues Management Media Coach &Media Expert
April 28, 2025•2 min read
Change Is Constant, But So Is Purpose: Lessons from a 30-Year Communications Career
If there’s one truth I’ve learned over three decades in journalism and corporate communications, it’s this: change is constant—but it’s never wasted. ...more
Crisis Communications ,Media Training Media Relations mediainterviews Media Coach &Media Expert
April 24, 2025•4 min read
You Have 7 Seconds—Don’t Blow It: Media Interview Tips for the Camera-Shy (and Camera-Annoyed)
And you’ve got 7 seconds to make it. Not 70. Seven seconds to show viewers and listeners that you’re credible, relevant, and worth paying attention to. ...more
Media Training ,mediainterviews Media Coach &Media Expert
April 20, 2025•2 min read
The Biggest Mistake in Media Relations—And Why It’s Killing Your Credibility
Communications and marketing may often sit side by side—but they are not the same. Marketing drives leads. Communications builds trust. ...more
Media Training ,Media Relations Media Coach &Media Expert
April 19, 2025•3 min read
Are News Releases Dead?
It's become a bit of a cliche to boldly state that press releases are pointless and only the most inexperienced PR reps use them.... I couldn't disagree more. ...more
Media Training ,Media Relations mediainterviews Media Coach &Media Expert
April 18, 2025•1 min read
Upcoming Media Interview? Watch this!
Let’s get one thing straight: media interviews aren’t just conversations. They’re strategic opportunities. Yet too often, professionals approach them with a casual mindset—only to walk away misquoted,... ...more
Media Training ,Media Relations mediainterviews Media Coach &Media Expert
April 18, 2025•2 min read
Communications: The Only Department Fluent in Everyone Else’s Job
Communications professionals are the Swiss Army knives of the corporate world. We’re the folks who somehow have to know everything, say it eloquently, and make it look good on camera. ...more
Crisis Communications ,Media Training Media Relations Issues Management &Media Expert
April 15, 2025•3 min read
The 5 Truths Every Corporate Spokesperson Must Know Before a Media Interview
At Speaking of Media, we prepare spokespeople to perform—not just talk—when the mic goes live. ...more
Crisis Communications ,Media Training Media Relations mediainterviews &Media Coach
April 14, 2025•2 min read
Speaking Truth to Power: Why Communicators Must Push Back When Strategy and Messaging Clash
When that strategy contradicts communication best practices—or worse, risks reputational harm—corporate communicators must do more than take notes. They must speak up. ...more
Media Training ,Media Relations Issues Management Media Coach &Media Expert
April 06, 2025•2 min read
Don’t Let the Media Define Your Crisis—Own the Narrative
Instead of reacting to media scrutiny, getting ahead of the story with transparency puts you in control, giving you the breathing room needed to resolve the issue while maintaining public trust. ...more
Crisis Communications ,Media Training Issues Management mediainterviews &Media Coach
March 24, 2025•2 min read
One Viral Misstep Can Destroy Your Reputation. Here’s How to Prevent It
In the fast-moving world of social media, a single misstep—a poorly worded tweet, an outdated comment, or an out-of-context video—can trigger a full-scale crisis. The assumption that “it will blow ove... ...more
Crisis Communications ,Media Training Media Relations Issues Management &Media Coach
March 18, 2025•2 min read
You Can’t Control the Interview? -Think Again.
You Can’t Control the Interview? -Think Again. How to steer the interaction when journalists go off-script ...more
Media Training ,Media Relations
March 17, 2025•1 min read
Mastering the News Cycle: How to Stay Ahead of the Story
News moves fast. Can you keep up? Every major story you’ve seen didn’t just happen—it followed a pattern. If you don’t understand this pattern, your company’s reputation could be at risk. ...more
Crisis Communications ,Media Training Media Relations &Media Coach
February 18, 2025•3 min read
Master Your Media Interview: 3 Ways to Ensure Interview Success
A well-executed media interview can elevate your credibility and amplify your message. But a poorly handled one? It can derail your reputation in minutes. ...more
Media Training ,Media Relations mediainterviews &Media Coach
February 16, 2025•3 min read
Balancing Transparency and Corporate Confidentiality in Crisis Communication
When a crisis hits, how much do you share, and how much do you hold back? This is the tough question every corporate communicator faces in a high-stakes situation. ...more
Crisis Communications ,Issues Management Media Coach &Media Expert
January 20, 2025•4 min read
The Media Release Isn't Dead Yet: Why Social Media Can't Replace This PR Powerhouse
The Media Release is Not Dead: Why Social Media Can’t Replace This PR Powerhouse ...more
Media Training ,Media Relations Media Coach &Media Expert
December 10, 2024•3 min read
The Social Media Myth: Not the one-and-only Tactic
Social media is powerful, but is it enough to promote and defend your brand? Here’s why relying solely on likes and shares is a risky game. ...more
Crisis Communications ,Media Training &Media Relations
November 30, 2024•3 min read
The Silent Treatment: Why Ignoring Media Inquiries is Riskier Than You Think
The Silent Treatment: Why Ignoring Media Inquiries is Riskier Than You Think ...more
Media Training ,Media Relations
November 25, 2024•2 min read
Crisis Communications: Why Speed and Substance Both Matter
In crisis communications, speed without substance can do more harm than good. ...more
Crisis Communications ,Media Training &Issues Management
November 25, 2024•2 min read
Why your CEO Shouldn't be your First spokesperson
Strategic Escalation with media inquiries ...more
Crisis Communications ,Media Training Media Relations Issues Management &mediainterviews
November 19, 2024•2 min read
Navigating Reputation Threats in a Social Media Minefield
Why Companies Must Prepare for New Threats to Reputation from Social Media ...more
Crisis Communications ,Media Training Media Relations Issues Management &mediainterviews
November 18, 2024•3 min read
Trump Wins U.S. Presidency: Implications for Canadians
Donald Trump returns to the White House with a campaign that tapped into growing economic anxiety and discontent, positioning himself as the candidate of change for Americans. ...more
Media Training ,Issues Management
November 06, 2024•2 min read
Trump / Harris Election shifts media influence from networks to podcasts
The Trump / Harris showdown marks the official shift to Social Media as the new landscape for Political Influence ...more
Media Training ,Media Relations &Issues Management
November 05, 2024•2 min read
VIDEO: How to avoid being misquoted
Here is my IG video on how to avoid being misquoted ...more
Media Training ,Media Relations Issues Management &mediainterviews
November 04, 2024•0 min read
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Insights for Communicators, Interesting for All. 'Speaking of Media' – the Podcast that brings together communicators and the media to consider and critique the world of mass storytelling, hosted by former journalist turned corporate communicator, Keith Marnoch.
If you are a communicator - or perhaps someone who speaks on behalf of your organization - 'Speaking of Media' allows you to learn from experts on both sides of the media microphone. The Podcast aims to highlight effective ways to widely share your positive stories and messages, and also – perhaps more importantly - how to avoid getting caught in a negative media storm.