What to do when Bad News is Coming

What to do when Bad News is Coming

Your 3-Step Decision Tree to Take Charge when a negative media story about you is being published ...more

Crisis Communications ,Media Training Media Relations Issues Management mediainterviews &Media Coach

July 24, 20251 min read

From Kiss Cam to Crisis: What Leaders and Communicators Should Understand

From Kiss Cam to Crisis: What Leaders and Communicators Should Understand

Values are not what you write in a handbook. They’re what you demonstrate in the tough moments. ...more

Crisis Communications ,Media Training Media Relations Issues Management mediainterviews Media Coach &Media Expert

July 21, 20252 min read

The Streisand Effect: What it Means for Corporate and Public Communication

The Streisand Effect: What it Means for Corporate and Public Communication

Have you ever tried to hide something and ended up making it more popular? That’s the essence of the Streisand Effect ...more

Crisis Communications ,Media Training Media Relations mediainterviews &Media Coach

July 15, 20251 min read

Stop Saying “I’m giving it 110%”:  Why Athletes Should Train for the Interview

Stop Saying “I’m giving it 110%”: Why Athletes Should Train for the Interview

In today’s media-savvy world, athletes who learn to speak with clarity, confidence, and a little bit of personality are the ones who win far beyond the scoreboard. ...more

Media Training ,Media Relations mediainterviews &Media Coach

July 15, 20253 min read

Before You Tell Your Story, Ask Why You’re Telling It — And Who You’re Telling It To

Before You Tell Your Story, Ask Why You’re Telling It — And Who You’re Telling It To

As someone who has spent a career in media relations, crisis communications, and corporate storytelling, I’ve learned that how a message is crafted matters — but why it’s being shared matters even mor... ...more

Crisis Communications ,Media Training Media Relations Issues Management mediainterviews Media Coach &Media Expert

July 10, 20253 min read

When Your Message Gets Washed Away: What the Texas Flood Press Conference Teaches Us About Media Conferences in Crisis

In a crisis, stepping up to a microphone can either help your cause—or make things worse. ...more

Crisis Communications ,Media Training Media Relations Issues Management mediainterviews &Media Coach

July 10, 20253 min read

Think Like a Journalist: 5 Smart Questions to Ask Before Pitching Your Story

If your media pitch starts with “We’re excited to announce…” - Stop!. You’re not pitching a story. You’re sending a media release into space. And it’s not coming back ...more

Crisis Communications ,Media Training Media Relations Issues Management mediainterviews &Media Expert

July 07, 20254 min read

Naive Confusion: Why Marketing and Communications Must Stay in Their Own Lanes

Naive Confusion: Why Marketing and Communications Must Stay in Their Own Lanes

New Blog It’s time to confront a problematic trend sweeping through many organizations: the blurring of lines between marketing and communications. Description ...more

Crisis Communications ,Media Training Media Relations Issues Management &Media Coach

June 28, 20253 min read

My Motivation: From Newsroom to Boardroom

My Motivation: From Newsroom to Boardroom

After 25+ years managing media strategy, coaching executives, and guiding public institutions through pressure-packed moments… I’m stepping out from behind the scenes. ...more

Crisis Communications ,Media Training Media Relations mediainterviews &Media Coach

June 16, 20252 min read

The Dos and Don’ts of Being Interviewed on Broadcast Media (and Why They Matter) Blog Post

The Dos and Don’ts of Being Interviewed on Broadcast Media (and Why They Matter) Blog Post

Everyone seems to have a list of “dos and don’ts.” What’s missing? The why. Here’s a breakdown of the most important behaviours, with the reasoning that separates seasoned spokespeople from first-time... ...more

Crisis Communications ,Media Training Issues Management mediainterviews &Media Coach

June 12, 20252 min read

In a crisis, perception is reality.

In a crisis, perception is reality.

In a crisis, perception is reality. And if you’re not out front explaining, taking responsibility, and showing your plan, someone else will define the story for you. Blog Post Description ...more

Crisis Communications ,Media Training Media Relations Issues Management &Media Coach

June 09, 20252 min read

Crisis: Complacency in July can cause catastrophes by September

Crisis: Complacency in July can cause catastrophes by September

When corporate pace slows down and vacations ramp up, many communicators assume it’s a good time to coast. But reputational threats don’t take time off. In fact, summer may be your most vulnerable sea... ...more

Crisis Communications ,Media Training Media Relations Issues Management &Media Coach

May 30, 20252 min read

Crisis at 30,000 Feet: 
What United Airlines at Newark Airport Can Teach Every Brand About Earning and Maintaining Public Trust

Crisis at 30,000 Feet: 
What United Airlines at Newark Airport Can Teach Every Brand About Earning and Maintaining Public Trust

When things go wrong at a hospital, a bank, or an airport, it’s not just operations that grind to a halt. It’s public trust that takes the hardest hit. ...more

Crisis Communications ,Media Training Media Relations &Media Coach

May 21, 20253 min read

Why Balancing Comms Approvals with Media Urgency is Challenging

Why Balancing Comms Approvals with Media Urgency is Challenging

Why Balancing Comms Approvals with Media Urgency is Challenging ...more

Media Training ,Media Relations Issues Management Media Coach &Media Expert

May 21, 20252 min read

Myth: Crises Are Inevitable — You Can’t Stop Them

Myth: Crises Are Inevitable — You Can’t Stop Them

The Truth: Smart organizations prevent most crises before they start. ...more

Crisis Communications ,Media Training Issues Management Media Coach &Media Expert

April 28, 20252 min read

Change Is Constant, But So Is Purpose: Lessons from a 30-Year Communications Career

Change Is Constant, But So Is Purpose: Lessons from a 30-Year Communications Career

If there’s one truth I’ve learned over three decades in journalism and corporate communications, it’s this: change is constant—but it’s never wasted. ...more

Crisis Communications ,Media Training Media Relations mediainterviews Media Coach &Media Expert

April 24, 20254 min read

You Have 7 Seconds—Don’t Blow It: Media Interview Tips for the Camera-Shy (and Camera-Annoyed)

You Have 7 Seconds—Don’t Blow It: Media Interview Tips for the Camera-Shy (and Camera-Annoyed)

And you’ve got 7 seconds to make it. Not 70. Seven seconds to show viewers and listeners that you’re credible, relevant, and worth paying attention to. ...more

Media Training ,mediainterviews Media Coach &Media Expert

April 20, 20252 min read

The Biggest Mistake in Media Relations—And Why It’s Killing Your Credibility

The Biggest Mistake in Media Relations—And Why It’s Killing Your Credibility

Communications and marketing may often sit side by side—but they are not the same. Marketing drives leads. Communications builds trust. ...more

Media Training ,Media Relations Media Coach &Media Expert

April 19, 20253 min read

Are News Releases Dead?

Are News Releases Dead?

It's become a bit of a cliche to boldly state that press releases are pointless and only the most inexperienced PR reps use them.... I couldn't disagree more. ...more

Media Training ,Media Relations mediainterviews Media Coach &Media Expert

April 18, 20251 min read

Upcoming Media Interview? Watch this!

Upcoming Media Interview? Watch this!

Let’s get one thing straight: media interviews aren’t just conversations. They’re strategic opportunities. Yet too often, professionals approach them with a casual mindset—only to walk away misquoted,... ...more

Media Training ,Media Relations mediainterviews Media Coach &Media Expert

April 18, 20252 min read

Communications: The Only Department Fluent in Everyone Else’s Job

Communications: The Only Department Fluent in Everyone Else’s Job

Communications professionals are the Swiss Army knives of the corporate world. We’re the folks who somehow have to know everything, say it eloquently, and make it look good on camera. ...more

Crisis Communications ,Media Training Media Relations Issues Management &Media Expert

April 15, 20253 min read

The 5 Truths Every Corporate Spokesperson Must Know Before a Media Interview

The 5 Truths Every Corporate Spokesperson Must Know Before a Media Interview

At Speaking of Media, we prepare spokespeople to perform—not just talk—when the mic goes live. ...more

Crisis Communications ,Media Training Media Relations mediainterviews &Media Coach

April 14, 20252 min read

Speaking Truth to Power: Why Communicators Must Push Back When Strategy and Messaging Clash

Speaking Truth to Power: Why Communicators Must Push Back When Strategy and Messaging Clash

When that strategy contradicts communication best practices—or worse, risks reputational harm—corporate communicators must do more than take notes. They must speak up. ...more

Media Training ,Media Relations Issues Management Media Coach &Media Expert

April 06, 20252 min read

Don’t Let the Media Define Your Crisis—Own the Narrative

Don’t Let the Media Define Your Crisis—Own the Narrative

Instead of reacting to media scrutiny, getting ahead of the story with transparency puts you in control, giving you the breathing room needed to resolve the issue while maintaining public trust. ...more

Crisis Communications ,Media Training Issues Management mediainterviews &Media Coach

March 24, 20252 min read

One Viral Misstep Can Destroy Your Reputation. Here’s How to Prevent It

One Viral Misstep Can Destroy Your Reputation. Here’s How to Prevent It

In the fast-moving world of social media, a single misstep—a poorly worded tweet, an outdated comment, or an out-of-context video—can trigger a full-scale crisis. The assumption that “it will blow ove... ...more

Crisis Communications ,Media Training Media Relations Issues Management &Media Coach

March 18, 20252 min read

You Can’t Control the Interview? -Think Again.

You Can’t Control the Interview? -Think Again.

You Can’t Control the Interview? -Think Again. How to steer the interaction when journalists go off-script ...more

Media Training ,Media Relations

March 17, 20251 min read

Mastering the News Cycle: How to Stay Ahead of the Story

Mastering the News Cycle: How to Stay Ahead of the Story

News moves fast. Can you keep up? Every major story you’ve seen didn’t just happen—it followed a pattern. If you don’t understand this pattern, your company’s reputation could be at risk. ...more

Crisis Communications ,Media Training Media Relations &Media Coach

February 18, 20253 min read

Master Your Media Interview: 3 Ways to Ensure Interview Success

Master Your Media Interview: 3 Ways to Ensure Interview Success

A well-executed media interview can elevate your credibility and amplify your message. But a poorly handled one? It can derail your reputation in minutes. ...more

Media Training ,Media Relations mediainterviews &Media Coach

February 16, 20253 min read

Balancing Transparency and Corporate Confidentiality in Crisis Communication

Balancing Transparency and Corporate Confidentiality in Crisis Communication

When a crisis hits, how much do you share, and how much do you hold back? This is the tough question every corporate communicator faces in a high-stakes situation. ...more

Crisis Communications ,Issues Management Media Coach &Media Expert

January 20, 20254 min read

The Media Release Isn't Dead Yet: Why Social Media Can't Replace This PR Powerhouse

The Media Release Isn't Dead Yet: Why Social Media Can't Replace This PR Powerhouse

The Media Release is Not Dead: Why Social Media Can’t Replace This PR Powerhouse ...more

Media Training ,Media Relations Media Coach &Media Expert

December 10, 20243 min read

Subscribe to my Newsletter.

Sign up here and receive it by email:

You’re Now on the List for Expert Media & Crisis Tips

By checking this box, I consent to receive transactional messages related to my account, orders, or services I have requested. These messages may include appointment reminders, order confirmations, and account notifications among others. Message frequency may vary. Message & Data rates may apply.Reply HELP for help or STOP to opt-out.

By checking this box, I consent to receive marketing and promotional messages, including special offers, discounts, new product updates among others. Message frequency may vary. Message & Data rates may apply. Reply HELP for help or STOP to opt-out.

Insights for Communicators, Interesting for All. 'Speaking of Media' – the Podcast that brings together communicators and the media to consider and critique the world of mass storytelling, hosted by former journalist turned corporate communicator, Keith Marnoch.

If you are a communicator - or perhaps someone who speaks on behalf of your organization - 'Speaking of Media' allows you to learn from experts on both sides of the media microphone. The Podcast aims to highlight effective ways to widely share your positive stories and messages, and also – perhaps more importantly - how to avoid getting caught in a negative media storm.