Why Media Training?
Be Ready. Be Confident. Be in Control.
Before you face the media, you need more than just talking points—you need a strategy. A bulletproof messaging plan. A clear understanding of your media interview rights. And the confidence to navigate any question without hesitation. At every stage of the media interview process, I help corporate spokespeople and communicators take control of their narrative.
From preparation to delivery, I ensure you have the tools to communicate effectively, avoid missteps, and protect your organization's reputation.
The result? Stronger media relationships. More impactful interviews. And the peace of mind that comes with being fully prepared. As Canada’s most in-demand media training coach, I bring engaging, humorous, and practical training that sticks—so you walk into every interview ready to lead the conversation. Let’s turn media interviews into opportunities, not obstacles.
INTRODUCING
Free “Media Interview Prep Checklist”
Media Interview Prep Checklist
Complete this template before any media appearance to ensure you're interview-ready.
Here's what you get:
Be prepared and confident for your next media interview.
Organize key messages and talking points
Plan supportive examples and transitions between topics
Stay focused with a section for final notes and reminders
Total value: $9
Today: Free!
“While participating in Keith’s media training, what struck me was how easily he distilled complex strategies into practical, easy-to-apply approaches. I feel greater confidence knowing how to handle tough media questions.”
Tracy Pound, Communications Marketer
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Educational Downloads
Don't Risk the Message: The 5 Essentials of an effective PUBLIC STATEMENT
$12
Stop Winging it How Top Spokespeople Navigate Pressure with
KEY MESSAGES
$12
TV, Radio, Print, or Zoom?
How Savvy Spokespeople Adapt to EVERY MEDIA PLATFORM
$12
PRICING
Media Training & Crisis Consulting
Media Training Workshop
Develop Media Skills
Craft your Story and Messages
Assess and Prepare for Media Interviews
One-On-One Media Coaching
Assess Media Inquiries for an active scenario
Identify Journalist’s questions;
Draft Key Messages including follow-ups
Assist with interview prep, message delivery
PRICING
Media Management
Crisis Incident Projects:
Crisis Incident Consultation
One-hour call to assess and strategize your crisis incident response.
Get expert guidance to assess the situation and minimize damage fast
Walk away with a clear, customized crisis communication game plan
Media Planning, Outreach Projects:
Crisis Education and Advice
Crisis Planning and Prep
Crisis Playbook: What and How to Manage Crisis
Professionally deliver your Crisis Incident Messages