Upcoming Media Interview? Watch this!
Media Interview Coming Up? Here’s What No One Tells You (But Should)
Let’s get one thing straight: media interviews aren’t just conversations. They’re strategic opportunities to shape public perception, share your story, and establish authority. Yet too often, professionals approach them with a casual mindset—only to walk away misquoted, misunderstood, or worse… irrelevant.
I’ve trained dozens of corporate leaders, spokespeople, and changemakers, and I can tell you—those who succeed in media interviews prepare differently. They think like communicators, not just speakers. And they understand a few key truths most people never hear.
Watch the video: https://www.instagram.com/p/DIckAKdMkq5/
Here are 5 must-know truths about media interviews that will shift your entire approach:
1. It’s a Performance—Not a Conversation
Yes, you’re speaking with a journalist. But no, it’s not a chat over coffee. You’re stepping into a spotlight moment with real consequences. What you say (and how you say it) shapes public trust, organizational reputation, and your personal credibility.
Show up with intention. Deliver with clarity.
2. Control Your Narrative
If you don’t tell your story, someone else will—and chances are, it won’t be the version you’d prefer. Whether you’re reacting to a crisis or seizing a moment of momentum, you need a message that’s clear, strategic, and repeatable. Own your story. Craft it before the interview. Then deliver it with purpose.
3. Journalists Are a Channel, Not a Threat
They’re not your friends. They’re not your enemies. They’re a professional conduit to their audience. Respect that role by providing value—meaning, give them usable soundbites that align with your key messages.
Help them do their job, and they’ll help you amplify yours.
4. Rehearse Like It’s Live
Media prep is not about “winging it” with charisma. It’s about practicing your message out loud—on camera, under pressure, in real time. The more familiar you are with your own talking points, the more naturally (and confidently) they’ll come across when it counts.
5. You’re Always on the Record
Even when the camera’s off or the interview “feels casual,” assume everything you say is fair game. There’s no such thing as a truly “off the record” moment.
Stay sharp. Stay intentional. Always.
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Ready to Shift from Surviving Interviews to Owning Them?
Whether you’re new to media or looking to elevate your game, real-world media training can be a game-changer. I help leaders like you build confidence, clarity, and credibility—on camera and off.
🔗 Want more? Explore media coaching or book a consultation.
And if you’re more of a visual learner, check out the [video that inspired this post] and follow along for more media mastery tips.
