You Can’t Control the Interview? -Think Again.

You Can’t Control the Interview? -Think Again.
How to steer the interaction when journalists go off-script

Myth: “Once a reporter asks a question, you’re stuck answering it on their terms.”

Reality: You can guide the back-and-forth without dodging questions or sounding defensive.

The Problem

Reporters aren’t required to stay on topic. Many will ask unexpected questions to get a reaction or a more revealing answer. If you’re unprepared, you might go off-message or say something you later regret.

The Solution: Master the Art of Bridging

Bridging allows you to acknowledge a question while guiding the interview back to your key points. Done well, it keeps the interview focused without making you seem evasive.

1. Acknowledge and Redirect

When faced with a question that pulls you off track, recognize it briefly, then pivot:

“That’s an interesting point, but what really matters here is…”

“I understand the concern, and what I can share is…”

“While some see it that way, the bigger picture is…”

2. Emphasize Your Main Point

Use verbal cues to make sure your key messages stand out:

“The most important thing to remember is…”

“Here’s what really matters…”

“If there’s one takeaway from this, it’s…”

3. Stay in Control of Your Message

Identify three key points before the interview.

Practice delivering them naturally in different scenarios.

Watch out for baiting questions designed to shift the focus.

Final Thought

A media interview is an opportunity, not a trap. The more you prepare, the more control you have over the narrative. If you don’t shape the message, someone else will.