Social media

TikTok’s Own Data Reveals Addiction Risks for Young Users

November 03, 20240 min read

Recent court documents suggest that TikTok is aware of the addictive nature of its platform, particularly among young audiences. According to the company's own analysis, viewing just 260 videos—equating to about 35 minutes of scrolling—can lead to addiction. This unsettling finding raises significant questions about the platform’s impact on youth and has prompted legal scrutiny into how social media companies manage user engagement and mental health.

NPR: 

https://www.npr.org/2024/10/11/g-s1-27676/tiktok-redacted-documents-in-teen-safety-lawsuit-revealed 

Keith Marnoch. Media Trainer. Crisis Manager. Media Relations

Keith Marnoch

Keith Marnoch. Media Trainer. Crisis Manager. Media Relations

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